How Much Was Rihanna Paid For Super Bowl 2023 Halftime Show?

On Sunday (Feb. 12), Rihanna took to the Super Bowl stage, dazzling her fans with some of her greatest hits, and her adorable baby bump. The Barbadian singer’s long-awaited comeback was met with mixed reactions from people, including Donald Trump who called her performance an “epic fail”. Besides this, one big question that’s making rounds across the internet is “How much was Rihanna paid for her halftime performance”. Here’s the shocking answer.

Was Rihanna Paid For Super Bowl 2023 Performance?

Rihanna dazzled Super Bowl fans on Sunday (Feb. 12) with some of her greatest hits like “Umbrella” and “We Found Love”, making a comeback on live stage after almost seven years. Her 13-minute halftime performance on a floating stage above the NFL field during the first Super Bowl 2023 match at State Farm Stadium in Arizona, was met with mixed reactions.

Some questions that have been circulating across the internet are “How much was she paid for her Halftime performance?” and “If yes, then how much? Surprisingly, the “Work” singer was not paid anything for her Super Bowl LVII halftime show. Well, she wasn’t alone, stars like Shakira, Lady Gaga and Bruno Mars are some of the other high-profile artists who performed on the Super Bowl stage completely pro bono.

At a press conference before the show, Rihanna said that she was prepared to fully throw herself into the performance. She said, “I get involved with every aspect of anything that I do. Whether it’s the Super Bowl, whether it’s a makeup product, whether it’s Savage lingerie. If it flops or it flies, my name has to stand by that.” So why would Rihanna perform for free? Read on to know more.

Why Did Rihanna Perform For Free?

Rihanna returned to a big stage like Super Bowl after a break of almost seven years. But then, why perform pro bono? Well, the answer is simple. Her 13-minute halftime performance at the Super Bowl was out of sheer love for what she does best. Let’s not forget, the stage was a huge opportunity for exposure, considering her long hiatus from live performance. This served as a great way to kickstart her music career again.

The performance was witnessed by more than 192 million viewers in the United States alone. Last year, artists like Eminem, Dr Dre and Kendrick Lamar performed at the Super Bowl pro bono and the same was rewarded by a huge boost to their catalogues. From an increased sale of albums to a hike in merchandise sales, these artists got more perks than just being paid for their performances.

As for Rihanna’s performance, the 34-year-old singer was seen wearing a red jumpsuit which also revealed her baby bump as she is expecting her second baby. While fans praised her for her massive comeback, former president Donald Trump slammed her performance on Sunday (Feb. 12) and called it an epic fail” in a Truth Social post.

The former US president wrote, “EPIC FAIL: Rihanna gave, without question, the single worst Halftime Show in Super Bowl history — This after insulting far more than half of our Nation, which is already in serious DECLINE, with her foul and insulting language. Also, so much for her “Stylist!”

The not-so-shocking comments from Trump come in response to a post made by former White House physician Ronny Jackson, who claimed last week that the “Work” singer spray painted “F*** Donald Trump on a car in Texas in 2020. No matter what Trump or the conservatives say, Rihanna set the Super Bowl stage on fire.

Even though she may have not received any money for her performance, Rihanna remains one of the wealthiest musicians and self-made female billionaires, with a net worth of approx. $1.4 billion. Apart from making music, the savvy businesswoman is a 50% shareholder of her Fenty makeup line ($550m in sales). Apart from this, her lingerie brand, Savage X was valued as a $1 billion company in 2021.